Client
Sleeper
Channel
Street Activations
Industry
Fantasy Sports
Fantasy Gets Real: Taking Sleeper to the Streets
Problem
Sleeper wanted to break through a crowded fantasy football app market with limited brand awareness. Their user base was loyal, but growth had slowed. They needed culture-forward, in-your-face visibility to re-ignite downloads.
816 Collective Solution
We engineered a series of high-energy street activations during peak fantasy football season. Our teams hit sports bars, tailgates, nightlife spots, and campuses in football-crazed cities. Giveaways, gamified challenges, and live app demos helped us convert interactions into immediate installs. Branded merch, QR code flows, and social photo moments made the campaign both viral and personal.
816 Collective took our street game to another level. This wasn’t just marketing—it was culture. They helped Sleeper show up like we belonged.