Client
Hello Fresh
Channel
Sampling
Industry
Food & Beverage
Fresh to the Streets: Turning Samples into Subscriptions
Problem
HelloFresh needed to increase trial subscriptions in key U.S. markets where digital ads weren’t converting efficiently. They wanted a grassroots campaign that brought the brand into people’s hands—literally—with a human touch and zero friction.
816 Collective Solution
We launched multiple sampling campaigns rooted in high-volume consumer interaction. Our brand ambassadors hit farmers markets, community festivals, college campuses, and corporate campuses—armed with product samples, promo codes, and iPads for instant sign-ups. We designed every moment to feel like a conversation, not a pitch. Engagement was tracked in real-time, allowing us to adjust locations and messaging mid-campaign for maximum return.
816 Collective gave us a campaign that felt authentic, agile, and incredibly effective. They didn’t just deliver samples—they delivered results.